Program Overview

UTA is focusing on researching, selecting, implementing, and deploying an enterprise Constituent Relationship Management (CRM) solution to enhance our student experience from the moment they are prospects through to Alumni. The CRM solution will enable the University to maintain student data and interactions in a single data source providing an accurate and holistic view of each constituent. The outcomes we will achieve will result in more efficient and higher quality outreaches for any individual or organization interacting with the University. 

Why a Constituent Relationship Management System?

Constituent Relationship Management (CRM) is a business strategy of organizing business activities around constituents by gaining a comprehensive perspective of the constituent in terms of their total relationship and interactions (emails, campaigns, phone calls, texts, events, etc.) with the institution. If done well, CRM yields the following benefits:

  • Increased Constituent Acquisition
  • Lower Cost of Constituent Acquisition
  • Increase Constituent Retention & Satisfaction
  • Build Constituent Loyalty
  • Increased Operational Efficiency