Ongoing:

  • User experience (function and usability) upgrade and redesign
  • User interface (visual) upgrade and redesign
  • Single Sign On (SSO) authentication
    • Canvas
    • Outlook
    • MyMav
  • Inclusion of various resources and information:
    • Admission/Academic/Athletic information
    • Campus maps
    • Parking maps
    • Discounts
    • News and events
  • Inclusion of dashboards:
    • MyMav
    • Canvas
    • Email
    • Mav ID
    • UTA Libraries

Product Marketing

UTA’s Marketing, Messaging, and Engagement (MME) team will play a key role in marketing MyUTA to the campus community and ensuring all aspects of the app adhere to UTA brand guidelines. Communication channels to be used in the marketing strategy are:

  • Email
  • Social media
  • Campus events
  • In-app notifications
  • Other various digital and physical marketing tactics

MME, working with the project team, will spearhead the efforts to effectively reach and engage campus stakeholders. Based on analytics and effectiveness, marketing strategies will be adjusted over time.